Final Music Video

I've had to use a cassette camcorder rather than VCR because of technical difficulty but I think it creates the same retro effect.

Complete Ancillary Tasks

I have mocked up what my ancillary tasks would look like if produced in the real world. I placed my designs into the blank Photoshop mockups I downloaded from free design resource sites.

I have included a lyric book design, as the audience indicated in my initial survey that they would like to see this in the album release.

This is how I imagine my full page magazine ad would look inside a real music magazine. It is conventional for the ad to follow an article on the artist or their music, so that is what I have mocked up here.

Evaluation 4: How Did You Use New Technologies?

Evaluation 3: What Have You Learnt From Your Audience Feedback?

Evaluation 2: How Effective is the Combination of Your Main Product and Ancillary Texts?

An example of how an indie music video can be incorporated into a converging multimedia marketing campaign is Years & Years' Shine. Soon after the initial release, magazine Spin released 3 variant videos which incorporated the themes of 'light', 'dark' and 'shadow'. These videos were to be accessed in a "Choose Your Own Adventure" style during a live interactive event on Channel 4. The viewers were encouraged through a hashtag to vote live for which version of the video should be shown.

This example would work very well as a campaign for my video as you could have one video solely documenting the young character and one the older, and the showing on a main music channel such as 4 would attract a wide audience to see my video. After this TV event, I would upload the alternate videos to YouTube to be accessed worldwide and spread the word of their arrival via Twitter, continuing the use of the hashtag.

Evaluation 2: How Effective Is the Combination of Your Main Product and Ancillary Texts?

Evaluation 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Evaluation 1: How Did You Attract/Address the Audience?

Evaluation 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Evaluation 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Audience Feedback

Video Edit 5

Video Edit 4

Video Edit 3

Completed Video Plan

Video Edit 2

I have experimented with a different opening as I haven't yet finalised a way to introduce the narrative. This one cuts between the city and countryside with diegetic sound. I have also edited the clips of the young protagonist and the countryside to more closely resemble VCR footage. This helps create a more personal feel, as well as the connotations of memory that comes with the home video. It also matches the level of technology at the time of youth of the protagonist - circa 1980.

Filming Day 6

Filming Day 5

Ad Development

I have decided to change the layout of my magazine ad slightly based on feedback from my peers. It was suggested that having the image in a small box wouldn't show off the artist as the commodity enough and also I realised it would mean a lot of my photos would have areas cut off.

I decided to have the page in two segments: a large full photo at the top, and the text at the bottom.
This new layout meant shrinking the "smash single" and the offer lines slightly, as well as removing the release date until I could find a place to put it.

I then brought in the image from the CD cover to tie the two pieces together.

I decided to bring the release date up into the top banner, moving the web aspects to the far justified right. To reinstate its importance I scaled it up and made it bold. This was also suggested by my peers after a short questionnaire.

Filming Day 4

Finished Digipak

Digipak Development

I brought in another of the photos from the shoot and applied the same adjustment layers so that it matched the colouring of the rest of the digipak. I then applied a layer mask so that it fit only inside the edges of the disk shape.

I hadn't anticipated that having the full photo would mean the text obstructed it. So I made the decision to move the text to the bottom of the disc and apply a B/W gradient to the layer mask so that it faded out toward the bottom. This meant the text was now legible.

I added a black outer glow in multiply just to make it even more legible.

Filming Day 3

Digipak Development

I added a photo from my shooting to the inside sleeve of the digipak. The presence of the trees tying into the tree on the front.

I next copied in the same adjustment layers from the cover image so that their palettes matched, especially in terms of the blue.

Next I wanted to do what I'd done with the cover and yellow the trees to more closely link to the yellow on the back cover, which I did with another hue/saturation layer, this time with only the trees masked in.

Digipak Development

I first brought in my cover photo and fit it inside the picture box on the cover using a layer mask. I scaled and moved it to look pleasing within the frame.

The image overall looked too dark and didn't give off the upbeat feel that I felt the album needed so I went about brightening the image using a series of adjustment layers.

Brightness/Contrast:

Hue/Saturation (to create a stylised, more surreal image):

Hue/Saturation 2 (yellowed the tree leaves to match the yellow on the digipak):

Hue/Saturation 3 (reddened the jumper stripes to match the hue of the pink record label logos):

I then saw that the blue in the title highlight didn't quite match the blue in the photo, so colour matched it using the eyedropper.

Filming Day 2

Video Edit 1

Filming Day 1

Ad Development

I added the info which tells the reader what they'll find on the album. I've used conventional sensationalised language in "smash single" to make it sound more appealing and entice the audience. The line about the bonus tracks is highlighted in yellow as always and the text is a pairing of the bold serif and roman sans to continue the house style set by the title.

I added the release date in the same formatting as the artist name to stand out. I added a box which in future may hold the image.

Ad Development

I have created a logo for a streaming service similar to Spotify and added this to the far bottom corner of my ad, along with my pre-existing record label logo. These are coloured pink to maintain my coordination.

On the bottom line parallel to this, I have added an offer as is conventional with album advertisements. It's sans-serif and navy.

Ad Development

I started by creating an A4 (standard magazine ad size for full page) document and filling it with the same neutral off-white as featured on my digipak.

I started by creating my web aspects of the poster, being: the web address, the twitter account and universal hashtag. These are in my sans-serif font and navy blue.

I then simply dragged in the artist and album name from my digipak and scaled them up to fit the respective visual ratios of the poster.

Digipak Development

I added all of the conventional details to the spine of the digipak including: a label that tells the audience this is the special bonus edition, and a serial number.

I have used the navy swatch as a backdrop, then colour coded all of the text according to my scheme. Yellow = bonus content, pale blue = the artist, and pink = record label(s).

Ancillary Photos

Digipak Development

Here is the digipak as it stands, with placeholders for where images will go.