29 Feb 2016
22 Feb 2016
Double Page Spread Development
After consulting my target audience I have decided to change the gold accent to red to maintain the house style.
Double Page Spread Development
On the right side of the page I then brought in a photo of one of my models taken in a moody outdoor setting with industrial accents in the doors in the background, this mise en scene is ideal for indie photographs. To add a professional look and tie this side of the page to the left I used the same editing technique described here and eyedropped the dark grey from the left text as the overlay colour.
Too add artistic flair and help tie the 2 sides together further I created a circle shape and filled it with the orange-gold colour and changed the blend mode to Hard Light so that the photo was still visible behind whilst adding the vibrant colour as an overlay. I then took a large round brush with 0% hardness and painted out the corner of the clipping mask on the circle overlay to add interest and lessen the dramatic effect.
I used the exact same editing effect to add another photo of the model to the left side to fill the white space and introduce more of the gold on that page to keep the house style.
Double Page Spread Development
I then using the text tool created a large bold title to tell the what the focus of the page is. It is in a different yet complementary sans serif Circular Std typeface to split up the heavy uniform look and it adds fun interest with the large tittle on the 'i' and unusual curve shape in the 't' letterform.
I then incorporated some text to tell the reader who the article is by as this is a common convention of magazine articles. As this took up too little space I increased the tracking of the letters and put certain words in italicised sentence case to add further visual interest.
I then added some gold text in the form of a subtitle which is a common convention to add intrigue and make the reader read on to discover the meaning. It also broke up the white space further and helped maintain the house style as gold was also used for the poof on both the cover and contents page.
To spread this gold colour across the page further and tie it together I created golden lines underneath the topic titles to help further separate them.
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