Digipak Development

I first brought in my cover photo and fit it inside the picture box on the cover using a layer mask. I scaled and moved it to look pleasing within the frame.

The image overall looked too dark and didn't give off the upbeat feel that I felt the album needed so I went about brightening the image using a series of adjustment layers.

Brightness/Contrast:

Hue/Saturation (to create a stylised, more surreal image):

Hue/Saturation 2 (yellowed the tree leaves to match the yellow on the digipak):

Hue/Saturation 3 (reddened the jumper stripes to match the hue of the pink record label logos):

I then saw that the blue in the title highlight didn't quite match the blue in the photo, so colour matched it using the eyedropper.

Filming Day 2

Video Edit 1

Filming Day 1

Ad Development

I added the info which tells the reader what they'll find on the album. I've used conventional sensationalised language in "smash single" to make it sound more appealing and entice the audience. The line about the bonus tracks is highlighted in yellow as always and the text is a pairing of the bold serif and roman sans to continue the house style set by the title.

I added the release date in the same formatting as the artist name to stand out. I added a box which in future may hold the image.

Ad Development

I have created a logo for a streaming service similar to Spotify and added this to the far bottom corner of my ad, along with my pre-existing record label logo. These are coloured pink to maintain my coordination.

On the bottom line parallel to this, I have added an offer as is conventional with album advertisements. It's sans-serif and navy.

Ad Development

I started by creating an A4 (standard magazine ad size for full page) document and filling it with the same neutral off-white as featured on my digipak.

I started by creating my web aspects of the poster, being: the web address, the twitter account and universal hashtag. These are in my sans-serif font and navy blue.

I then simply dragged in the artist and album name from my digipak and scaled them up to fit the respective visual ratios of the poster.