Final Music Video

I've had to use a cassette camcorder rather than VCR because of technical difficulty but I think it creates the same retro effect.

Complete Ancillary Tasks

I have mocked up what my ancillary tasks would look like if produced in the real world. I placed my designs into the blank Photoshop mockups I downloaded from free design resource sites.

I have included a lyric book design, as the audience indicated in my initial survey that they would like to see this in the album release.

This is how I imagine my full page magazine ad would look inside a real music magazine. It is conventional for the ad to follow an article on the artist or their music, so that is what I have mocked up here.

Evaluation 4: How Did You Use New Technologies?

Evaluation 3: What Have You Learnt From Your Audience Feedback?

Evaluation 2: How Effective is the Combination of Your Main Product and Ancillary Texts?

An example of how an indie music video can be incorporated into a converging multimedia marketing campaign is Years & Years' Shine. Soon after the initial release, magazine Spin released 3 variant videos which incorporated the themes of 'light', 'dark' and 'shadow'. These videos were to be accessed in a "Choose Your Own Adventure" style during a live interactive event on Channel 4. The viewers were encouraged through a hashtag to vote live for which version of the video should be shown.

This example would work very well as a campaign for my video as you could have one video solely documenting the young character and one the older, and the showing on a main music channel such as 4 would attract a wide audience to see my video. After this TV event, I would upload the alternate videos to YouTube to be accessed worldwide and spread the word of their arrival via Twitter, continuing the use of the hashtag.

Evaluation 2: How Effective Is the Combination of Your Main Product and Ancillary Texts?

Evaluation 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Evaluation 1: How Did You Attract/Address the Audience?

Evaluation 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Evaluation 1: In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Audience Feedback

Video Edit 5

Video Edit 4

Video Edit 3

Completed Video Plan

Video Edit 2

I have experimented with a different opening as I haven't yet finalised a way to introduce the narrative. This one cuts between the city and countryside with diegetic sound. I have also edited the clips of the young protagonist and the countryside to more closely resemble VCR footage. This helps create a more personal feel, as well as the connotations of memory that comes with the home video. It also matches the level of technology at the time of youth of the protagonist - circa 1980.

Filming Day 6

Filming Day 5

Ad Development

I have decided to change the layout of my magazine ad slightly based on feedback from my peers. It was suggested that having the image in a small box wouldn't show off the artist as the commodity enough and also I realised it would mean a lot of my photos would have areas cut off.

I decided to have the page in two segments: a large full photo at the top, and the text at the bottom.
This new layout meant shrinking the "smash single" and the offer lines slightly, as well as removing the release date until I could find a place to put it.

I then brought in the image from the CD cover to tie the two pieces together.

I decided to bring the release date up into the top banner, moving the web aspects to the far justified right. To reinstate its importance I scaled it up and made it bold. This was also suggested by my peers after a short questionnaire.

Filming Day 4